ABOUT
Every project on my desk is my favourite – because if it doesn’t ignite me, it will never inspire anyone else.
I was trained in traditional filmmaking, directing short films and client‑facing ads and I’ve spent plenty of long days (and nights) on set honing the craft. To understand the bigger picture, I moved over to the production side focused on the commercial world, where I learned how large‑scale shoots come together end‑to‑end.
That foundation now meets a new obsession: AI‑powered, story‑driven filmmaking. Emerging tools let me move faster and push ideas further – free from the usual budget ceilings and gatekeepers – so I can focus on what matters: telling a compelling story. Always exploring fresh ways to pull audiences in.
Story comes first, no matter the screen – or whether there’s a screen at all.
Cheers